On Wednesday May 15th, 2019, Western Beef announced that they had entered into agreements as the exclusive retail partner of Prime 6 charcoal. Prime 6 is a uniquely engineered charcoal that comes in bars in a hexagonal shape to ensure even distribution of heat and the optimal temperature for barbecuing. Western Beef prides itself as New York City’s BBQ Headquarters making it a natural fit for the partnership as we enter BBQ Season.
For purchases of Prime 6’s premium BBQ charcoal, please visit your local Western Beef supermarket, and soon, find it on Western Beef’s Instacart website where one may order it under an hour throughout the five boroughs, parts of Long Island, Yonkers, New Jersey and South Florida. Prime 6 can be purchased by the bundle which includes 36 hexagonal bars, which only weigh 9 lbs and comes packaged in an easy to carry and stylish hexagonal tote — perfect for grabbing by the handle and taking to the beach with your favorite Western Beef meats and veggies for grilling.
Here’s a quote from a spokesperson at Prime 6 regarding the partnership:
“We are excited about the partnership between Prime 6 and Western Beef. For us, it made complete sense to launch our product locally and to join forces with a chain that has roots in our region, supports innovative brands and serves consumers who are enthusiastic about grilling 365 days of the year.”
Here is more information on their cutting-edge product and their mission as a company:
Prime 6 is the next generation of charcoal. Our pride is to bring innovation to a market that has been forgotten and elevate the category so charcoal is seen like any other specialty ingredient in the kitchen.
Our briquettes have a unique hexagon shape that is purposely designed to elevate and enhance grilling experience and performance, hence our tagline- Engineered to Perform.
You should know that we are nature friendly. We don’t chop down trees to make the briquettes, we collect sawdust,what would otherwise be waste, repurpose it and carbonize till we reach over 90% pure carbon.
As a result of the meticulous manufacturing process, our charcoal burns for over 4 hours and produces intense heat, that is why consumers need to use 30–40% less of Prime 6 charcoal compared to other brands. They also get to carry home a 9 lbs elegant pack instead of a 20 lbs sack. And on top of that, there is no messy cleanup, Prime 6 consumes itself completely leaving the grill with zero ash. The full list of features is listed on their website http://www.prime-six.com.
We are excited to have the New York community enjoy BBQ season spending more time with friends and family and less time refilling the grill.